Marketing Clubs on Campus

Marketing club events, meetings, and the existence of the club is vital to recruiting new members, gaining attendance, and holding successful events. This page helps to create an effective promotional plan for UCCS clubs and organizations.

Many advertisements should “go live” at least two weeks before the event in order to get maximum effectiveness. For many advertisements, having the advertisement out there as long as possible maximizes effectiveness. If advertisements are put out much earlier than two weeks, the event will be too far in the future. If advertisements are put out much later than two weeks in advance people won’t have enough time to see the advertisements. Any good plan for marketing an event includes a timeline for when advertisements get out to the public.

Remember, the Event Registration Form should be submitted at least three weeks prior to the start of the event. Event registration is accomplished by creating a new event in Mountain Lion Connect (MLC) and selecting the “Share on the Student Life calendar"

    • The following MUST be done for every club event or meeting on campus:

      • Tell all club members about the event
      • Create a new event on MLC
      • Check the “Share on the Student Life calendar” checkbox and fill out the Event Registration Form
      • Work with the Graduate Assistant for Clubs and Organizations (clubs@uccs.edu) in Student Life and Leadership to come up with a solid event plan
    • The following SHOULD be done for every club event:

      • Create an event on the club’s Facebook page and other social media (as applicable)
      • Invite everyone in the club through the Facebook event
      • Print off at least twenty black and while posters (free) from the SLL office and hang them on the bulletin boards around campus
      • Submit posters to be displayed in all of the residence halls. (See the office in Monarch for more info or housing@uccs.edu)
      • Table Tents or paper bags filled with sand
      • Put table tents in the dining hall (Contact Residence Life and Food Services)
      • Chalking on spine near housing (Chaking approval required through Event Registration Form)
      • Banana Boards on spine near housing (See SLL front desk to check out Banana Boards)
      • Banners displayed from bridges in housing (See Monarch front desk for more information)
      • Ask clyde@uccs.edu for a Class of 2018 MLC portal news post
      • MLC Promotion Banner
      • Advertisement placed in The Scribe (Email scribe2@uccs.edu. Scribe advertisements cost money.)
      • Tabling/Passing out flyers at other events
      • UC Digital Signage (Email sga@uccs.edu)
      • Email to all club officers
      • Business, Public Affairs: Chalk/Banana Boards outside of Dwire
      • Engineering: Chalk/Banana Boards outside of Engineering or Osbourne
      • Nursing, Health Sciences, Theater: Chalk/Banana Boards outside of University Hall
      • WEST, VAPA, LAS, Education: Chalk/Banana Boards outside of Columbine
      • Chemistry: Chalk/Banana Boards outside of Centennial
      • Same program as club members:
        • Have club members gave a short speech at the beginning of class about the event
        • Tie a potato to club members
          • Why are you wearing a potato?
        • Entire club dress up
          • Why are you dressed up?
        • Find some old T-shirts, reverse them, write the event info, and have members wear them
      • Commode Chronicles (email commode@uccs.edu
      • Large white 3-sided kiosks (see here. Costs associated.)  
      • Bus stop posters (see here. Costs associated.) 
      • Posters:
        • Oddly shaped poster
        • Upside-down posters
        • 3D objects/posters
        • 3-Tier poster stands (send email to osa@uccs.edu for more info)
        • Chalk footprints /arrow/line leading to the event (All chalking must be approved by Public Safety)
        • Banners on upper plaza (See UC Info Desk for Permission)
        • Table/Sign/Flyers at other large events
        • Line of Banana Boards
        • Check out two at a time from the SLL Office, and two more on the day of the event if available
        • Try to get everyone walking on campus
      • Targeted email

         

        • Please avoid emails sent to all students. Send emails to specific colleges, degrees, or classes instead.
      • UCCS Student page banner. (Email osa@uccs.edu)
      • Facebook/Social Media
      • Banana Boards at the entrances/exits to UCCS
      • Banana Boards at 4-Diamonds Bus Stop
      • Chalk/Banana Boards at entrance to parking garage
      • Flyer on ceiling of 4-Diamonds Busses
      • Balloons with Info attached tied to Bike Racks